A Marketing Research Project on Pepsi

A Marketing Research Project on Pepsi Pepsi Cola was first made in the 1893 by pharmacist Caleb Bradham in New Bern, North Carolina. Initially Pepsi was introduced as Brads Drink by Bradham in 1898 and was made at Brahams pharmacy where the drink was also sold. Later, Bradham changed its named to Pepsi Cola, due to the enzyme pepsin and kola nuts used in the recipe. In 1903 Pepsi-Cola was officially registered with the U.S. Patent Office. Today Pepsi Cola is manufactured by PepsiCo. PepsiCo is a world leader in convenient snacks, foods and beverages. Currently PepsiCo is the number 2 manufacturer in soft drinks behind Coca Cola, number one in snacks and number one in juices. PepsiCo has revenues of $40 billion a year with beverages contributing to less than 50% of that revenue. Market Segmentation Early in its history, Pepsi understood market segmentation and the importance of having consumers to advertise to that arent locked into a specific product yet. Pepsi realized in the 1940s that African Americans were an untapped  niche market. At the time Pepsi was able to gain market share by targeting and advertising towards African Americans which they have continued to do. Today Pepsi markets its product to younger people. The idea behind marketing towards younger people is to lock them into their product throughout their life. Pepsi realizes that their beverages will continued to be bought by customers as they get older so they are trying to build a strong customer base by marketing to 14-30 year old males and females. Pepsi markets to all social backgrounds of all educational and occupational backgrounds. Pepsi customers are loyal to their products as they can easily switch to an alternative beverage and these customers are both aware and interested in the products Pepsi has to offer. Market Size/Characteristics The market size of the soft drink industry has been changing. It decreased in early 2000s, and is now increasing into the 2010s. The market has shown an increase in both sports and energy drinks. Currently, the total market value of soft drinks in the United States is $60 billion. As of 2009, Pepsi-Cola had sales of $18 billion trailing only behind Coca Cola in the United States. Soft drink consumption has a market share of 46.8% within the non-alcoholic drink industry in the United States where the total market value of soft drinks over $307.2 billion globally. Market Share Data from Beverage Digests 2008 report on  Carbonated Soft Drinks has shown that PepsiCos U.S. market share is 31 percent while rival Coca-Cola Companys is nearly 45 percent percent. Overall, Coca-Cola outsells Pepsi in almost all areas of the world, few exceptions. Below is a graphical representation of United States soft drink market share from 2008. pepsico.com Brand Product Attributes From the Pepsi Cola website they explain how with all of the different Pepsi products available that there is something for everyone. Pepsis brands are very popular not only in the United States, but all over the world and are enjoyed by everyone. The product Pepsi offers from its colas are sweet, delicious, less carbonated than its rival Coca Colas. Pepsis Mountain Dew product is even less carbonated than its Colas and is of very sweet tasting, marketed towards the younger populations. The Gatorade products Pepsi manufacturers are global leaders in sports drinks and provide a delicious tasting beverage with a lot of electrolytes for athletes losing fluids in a hard workout or a competition. The teas and waters manufactured by Pepsi are refreshing and a tasty alternative to the carbonated beverages. Product Mix The product mix of Pepsi is one which is very wide and very deep. The width of Pepsi products come from all of the different types of products Pepsi sells which include carbonated soft drinks, waters, energy drinks, teas, juices, ready to drink coffees, and sports drinks. The depth of Pepsi Cola comes from the numerous Pepsi brands in each type of product. Pepsi has big brands in each product category. Some of the large brands in each category include: Carbonated Soft Drinks Pepsi, Mountain Dew, Sierra Mist Waters Aquafina, Sobe Energy Drinks Amp, No Fear Teas Lipton Brisk, Iced Tea Juice Drinks Dole, Ocean Spray Dairy-Based Drinks Sobe Ready to Drink Coffees Starbucks Sports Drinks Gatorade, G2 Pepsi-Cola is leading selling beverage for Pepsi in North America and the world. Mountain Dew contributes greatly to Pepsis sales and has a large presence in the North American soft drink market. Below is a graphical representation of the Pepsi-Cola North American Product Mix. pepsico.com Product Strategy The strategy of Pepsi can be taken right from a quote off of the Pepsi website which reads: Pepsi is constantly on the lookout for ways to ensure their consumers get the products they want, when they want them and where they want them. From this quote one can easily recognize that it is important to Pepsi to produce good tasting products that are distributed all over and easy to purchase. Pepsi and its products can be seen everywhere and this is important to them as they have so many different products. Pepsi has products that are alternatives for each other and this allows them to have such a great presence in the soft drink market and have large percentages in the market share. Product Life Cycle Product life cycle is the stages a product goes through from its introduction, to growth, its maturity, and then its decline. The Pepsi Company, although it has a lot of mature product in its colas and other soft drinks, it still has some growth. A lot of the growth of Pepsi is due to the newly popular energy drinks which it produces and the sports drinks. The new products Pepsi is producing each year give me reason to believe it is not quite at maturity, but is at the top of the grown stage in its product life cycle. This diagram helps illustrate where Pepsi currently is in its life cycle. Product Development and Innovation The Pepsi Company website writes, The Pepsi Company continues to innovate, creating new products, new flavors and new packages in varying shapes and sizes to meet the growing demand for convenience and healthier choices. The way Pepsi develops products and innovates is by offering new different tasting beverages. Pepsi has come out with numerous different soft drinks, and has added many other products to their product mix. Other types of beverages including energy drinks, juices, and sports drinks are ways in which Pepsi has been innovative and the different flavors it comes out with ever years shows the development of Pepsi. Pepsis latest innovation is adding three new products which are considered to be a throwback to the 1960s and 1970s. Pepsi Natural, Pepsi Throwback, and Mountain Dew Throwback will all be sold with these older logos and are all sweetened with natural sugar. These recipes date back to the 1960s and 197s and will be able to be purchased this month. Pricing The United States carbonated soft drink market is a mature market where the industry sales growth is largely driven by population growth and advertising. Product innovation is also taking place in the industry and is an important aspect of pricing in the market. Since there is a mature nature of the market both Pepsi and Coca Cola have resorted to price discrimination strategies to maximize the value of consumer demand. Price discrimination means that there will be different prices for the product in the different regions it is being sold. Pepsi, Coke or other soft drinks have similar prices and the price will vary slightly from place to place and depending on which packaging it is sold in. Distribution On February 26, 2010 the Pepsi Beverages Company  (PBC) was formed when PepsiCo bought both of its largest distributors in the world. The Pepsi Beverages Company is made up of the Pepsi Bottling Group which worlds largest  bottler of Pepsi-Cola beverages. The Pepsi Bottling Groups sales of Pepsi-Cola beverages accounted for more than one-half of the Pepsi-Cola beverages sold in North America. Pepsi Beverages Company is also made up of the former PepsiAmericas Company which was worlds second-largest  bottler of Pepsi-Cola beverages and had19 bottling plants in the United States and had a presence in 16 other countries. PepsiCo and Pepsi-Cola now has much control over its bottling companies and the distribution of Pepsi Cola products. Pepsi products are distributed to stores all over, from small grocery marts to larger bulk warehouse stores, and through fountain drinks. Packaging In the United States Pepsi products are sold in plastic bottles and cans as well as dispensed through a fountain. The cans are packaged in 6 packs, 12 packs and cases of 24, 36 and 360. Pepsi also has bottles come in 1, 1.5, 2, and 3 liters. Energy drinks first  sold in eight-ounce cans in the United States, but now are sold in similarly sized cans to the other soft drinks. The Pepsi packaging has been simple, containing a blue color, differing itself from the Coca Cola red. Pepsis packaging has not changed much until its new look in 2009 which it changed its logo and packaging in an attempt to distinguish itself and promote itself from the other colas as a cultural leader. Advertising Strategy Recently, cutting back on television Shifting to social media Website, Twitter, Facebook 2010: First time in 23 years without Superbowl Ad Younger generation Pop stars Movie stars Promotion Pepsi Challenge: Pepsi vs. Coke Pepsi Stuff: merchandise purchased with Pepsi Points Pepsi Refresh Project Pepsi brand is dedicating $20 million dollars a year Donations to local organizations Causes proposed by the public in health, arts and culture, the environment and education Media partners for the project include: AOL, Face book, Hulu and MTV Competitive Products Coca-Cola  and  Pepsi  are the two most popular and widely recognized beverage brands in the world Pepsi-Cola and Coca-Cola Classic are the predominant carbonated cola beverages Coca-Cola is the original Pepsi tastes sweeter than Coca-Cola Coca-Cola has more carbonation than Pepsi depending on what region you are in Said that depending on where each one was made the amount of carbonation in them will be different, proving that neither Coca-Cola nor Pepsi have more carbonation than one another Both drinks are no longer seen as a beverage but mainly as a brand Both companies commit to sponsoring festivals and charitable projects in third world countries Marketing Approach Both Coca-Cola and Pepsi market as part of a life-style Pepsi tries to reach out to the younger generation by appealing to pop culture Pepsis Website: flashy pages containing social media links Coca-Colas website: less flashy and uses a classical appeal, promoting history of beverage

How does Alfieri justify his ‘love’ for Eddie Essay

Alfieri is a middle-aged lawyer who has seen his share of clients and listened to their problems as they sought his advice, a Italian-American who understands and has witnessed both countries’ interpretations of law. Having been brought up in the Sicilian way where pride and honour predominate, and being an exponent of American law he also respects how civilised American law is. Alfieri acts as the narrator of ‘A View From The Bridge’, similar in many ways to the choruses found in ancient Greek tragedies, who used to comment on the plays at regular intervals. Alfieri likewise recounts this story to us (in which he plays a part) and reflects on the actions of the characters and the obviousness of the outcome. Eddie had always lived by the Italian law but saw its helplessness when dealing with Rudolpho. Hoping that he could use American law to stop Rudolpho marrying Catherine, Eddie visits Alfieri to ask his advice and to see what could be done about Rudolpho. After meeting with Eddie, Alfieri knew what Eddie would do but ‘was so powerless to stop it. ‘ Alfieri also realizes Eddie’s shameful agenda that he tries to disguise by protesting that he is looking out for Catherine. Alfieri is aware of his limitations as a lawyer, recognizing the fact that no legal system delivers absolute justice for only God can give that. Neither is he deluded into thinking that the American legal system solves all of peoples’ personal problems. However he knows that Eddie will stop at nothing to make sure that Rudolpho does not have Catherine, and indeed that no one else has her. By being himself and disregarding what other people thought of him to get what he wanted, Alfieri grows to respect Eddie. By the end of the play Alfieri reflects on how easily Eddie could have avoided his fate. He realises that Eddie pursued his fate because although he knew that he would have to pay the price to get Catherine, he wanted her so badly he charged on, accepting what came. Alfieri says that it is better to compromise between getting what you want and what you can have. As a Sicilian-American he has ‘settled for half’ and accepted American justice as a way of life because it is safer for him to do so. Yet Eddie will not ‘settle for half’ letting himself to be known as he truly was. So what we are left with is an honourable, concerned, intelligent man sympathising with a man who turned his back on everything he knew – his wife, his way of life, his honour and his life-in the vain hope that he could keep his niece for himself. Like a hero in a modern tragedy, Eddie is a strong character who is destroyed by his weakness-Catherine. As the only character who can reflect on the play’s events objectively, Alfieri realizes that Eddie’s death must seve as a reminder to others to ‘settle for half. ‘ However his alarm stems from the fact that while this will keep you safer if you follow this code, ultimately it means compromising peoples’ hopes, desires and sense of justice.

Police Dogs - 2608 Words

Police Dogs Breah Ratlif Animal Science AY105-02 12-12:50 Cute, fun, loving, cuddly, outgoing; these are only a few words to describe the animals that we have come to know and love as a part of our families. Dogs have been man’s best friend for hundreds of years and were the first animal to be domesticated because they are great as companions, highly intelligent, and were found to be very useful in human’s everyday lives. Even though they made excellent house pets they were highly successful at working side by side humans as well. They are not limited to being just best friends, but they have been found to be protectors and saviors as well, to their owners, others people and even other dogs too. One type of working dogs in†¦show more content†¦This grab is strong and hard. There is always a large possibility that the suspect/criminal can/will be bitten if they attempt to fight off the dog but when thinking about it even the dog â€Å"gripping† onto the suspect will inflict a bite. They would not be able to hold the suspect as well if they did not apply pressure into their grip. Before any dog has to be turned loose, they try to intimidate the person first by giving them a warning that if they start to run, the dog will be released and will chase after them. A barking tactic is also used to scare the person into not running away. Even in a case where the officer and dog seem to have the upper hand, there are many situations where the tables can be completely turned. Both the officer and the dog are trained to work together as a team. They must be able to fully trust and understand one another especially when they are placed in extremely dangerous and stressful situations. It is the responsibility of the officer the dog is being handled by to only use the dog when the situation absolutely calls for it. Any other way would be very inappropriate and would be a terrible miss use of the animal. Not being responsible could also put the dog in more of harm’s way which can take a definite turn for the worst. Going into depth of the most popular and common of the police dogs the â€Å"the German shepherd only came into being a little over 100 years ago. A German shepherd enthusiast,Show MoreRelatedA Report On A Police Dog1948 Words   |  8 PagesA police dog, known as a K-9 in some English-talking nations, is a canine that is particularly prepared to help police and other law-implementation staff in their work. Their obligations incorporate scanning for drugs and explosives, hunting down lost individuals, searching for wrongdoing scene confirm, and securing their handlers. Police dogs must recall a few hand and verbal charges. The most regularly utilized type is the German shepherd. Canines have been utilized for law requirement since atRead MoreThe For Success Coaching Police Dogs2574 Words   |  11 Pagesrather like humans, dogs don t all answer constant methodology of coaching. 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The Soldier handed him Baks medical records and a plaque presented to him by the unit, said â€Å"He’s yours,† and that was it. No paper work to sign, no hand receipt; just a dog, a crate, a muzzle, and some medical records. Not even a list of commands Bak could follow. As was stated before, MWDs are equipment by military standards and the army will do the absolute minimum to insure they can continue to work. Over the next

The Control of England in North America and Demise of the...

The Control of England in North America and Demise of the Spanish Power in the Atlantic The year 1942 marked a division in the contemporary world history. There were a number of developments that would bring enormous effects for the Old and the New World Wars. The discovery of these developments changed the diets of both the western and eastern regions, assisted in initiating the Atlantic slave trade, and spread illnesses that had a destructive effect on populations in India, and resulted in the creation of European colonies across the Western region (Cohen and Rosenzwei 124). This paper is focused on establishing the main events that made England to gain control over the Atlantic and establishing settlements in North America. The paper†¦show more content†¦European Colonization The European colonization in the New World took three distinct forms. These included empires of settlement, commerce, and conquest. Spain considered the Indians as exploitable workforce, whereas France regarded them mainly as trade partners. In contrast, the English implemented a policy referred to as plantation settlement. This involved the exclusion or elimination of the indigenous population and the substitution by the Scots and native English. For over a century, Portugal and Spain remained the only European powers especially with the New World colonies. However, after 1600, other European nations started to follow their path. For instance, the New World Empire of France was centered mainly on trade. By the late or end of the 16th century, 1000 ships from France were involved in the fur trade, in the interior, and along the St. Lawrence River (Grizzard and Smith 180). The French built missions, trading posts, and forts (Nester 15). English Colonization In the 17th century, a period that saw the establishment of the first permanent settlement or colonies in North America an important disparity emerged between the more diverse economies of the colonies in the north and the southern-most colonies, with an economy mainly concerned with the production of staple crops and food. At first, Virginia and Chesapeake colonies of Maryland settlers depended on white servants as their main workforce. In this case, a few blacks who came toShow MoreRelatedSugar And Slaves By Richard Dunn1514 Words   |  7 Pagesand a premature death. Richard Dunn, author of Sugar and Slaves: The Rise of the Planter Class in the English West Indies, 1624-1713, decided to shed light on these seldom mentioned groups of settlers, who chose the Caribbean islands over mainland America. 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Different Perspectives And The Key Debates Within...

This essay will aim to describe and evaluate the behaviourist approach while referring to other perspectives and the key debates within psychology. Behaviourism believes that human behaviour can be explained in terms of conditioning, without the need to consider thoughts or feelings (Cardwell Flanagan, 2015). The Behaviourist approach has a number of assumptions such as it emphasises that psychology needs to be scientific, to do this you must only study observable and measurable behaviour while producing empirical data. This means that you can produce systematic and replicable results which would be reliable in their accuracy, so you are able to produce a credible conclusion to your theory (McLeod, 2016). This can be shown by research by Clark Hull (1943), in which he stated that we have two types of drives: primary, these are innate such as the drive for hunger and secondary which are conditioned such as the drive to earn money. Motivation (a response) is formed by the want to reduce these drives (a stimulus) as these cause discomfort and tension (Culatta, 2015). You will know if you have conditioned a drive to someone by (confusing) observing their behaviours associated with motivation and you can measure how many are displayed. And so, you can conclude whether drives can be conditione d or not. However, being scientific, on the whole, produces results with low ecological validity because to control variables, experimentation usually happens within a laboratory settingShow MoreRelatedSocial And Cultural Context Of Psychology818 Words   |  4 PagesKatja Gavrilina Define the term Psychology and discuss its history in light of social and cultural context, highlighting the significance of different perspectives in Psychology. Psychology is defined as the scientific study of mental processes and human behaviour. 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The term behaviorism refers to the school of psychology founded by John B. Watson. Behaviorism theory is based on the idea that behaviors can be measured, trained, and changed. In D. A. Lieberman’s book Psychology of learning (2012, Ch. 2.3), he states, â€Å"Watson believed that psychologists should be concerned with overt behavior rather than the hidden processes of the mind, and

Analysis of two speeches Obama and Bono Free Essays

string(263) " These three people have all overcome difficult odds and are living proof of how the American dream is obtainable if only you are willing to work hard, set goals for yourself and not give up, â€Å"Jazmin, Andoni and Shantell aren’t any different from any of you\." I have chosen to look at two speeches, one given by Barack Obama and another given by Bono. Both are very important leaders with their own kind of political influence. By choosing these speeches with a serious content (education and the third world) and both addressing the same kind of audience (students), I will be able to give an useful comparison in terms of leadership and emotional intelligence. We will write a custom essay sample on Analysis of two speeches Obama and Bono or any similar topic only for you Order Now Barack Obama’s †Back to school† speech In his speech to the nation’s students (from kindergarten to 12th grade) President Barack Obama tries to stress the importance of getting an education and the responsibilities students have themselves. Addressing children ranging from 6 years to 18 years of age is a difficult task and Obama employs various strategies (both leadership and emotional) in order to get his message across to as many as possible. First of all, he talks directly to his listeners and makes sure they see him as a peer they can identify with and not only as the President of the United States, which exemplifies his social skills. Secondly, he uses an informal style, a simple language, many repetitions, plenty of diverse concrete examples they can relate to, and he speaks to their patriotic feelings and their sense of responsibility. Obama’s main challenge with his target group is their size and diversity, and he therefore has to employ several strategies in order to reach as many as possible. In order to quickly get his listeners’ attention, he starts out by speaking directly to them, â€Å"Hello everyone – how’s everybody doing today? † A key element in getting the message across is that he gets the students’ attention, and that he then holds on to it. One way of doing this is by addressing them at eye level. He gets them to identify with him, respect him and deem him credible and then shows them that he genuinely cares about their situation (empathy). Obama does this by beginning the speech with anecdotes from his own life. He tells them how he was raised by a single mother, who could not afford to send him to the same schools as the other children, and how she homeschooled him at 4. 30 in the morning. He also tells them how he got into trouble and did things that he is not proud of. By sharing these rather personal stories of struggle and adversity, Obama uses his emotional intelligence in order to gain credibility in their eyes. Listening to someone who you respect and who you believe is credible makes it a lot easier to accept the messages and values that they speak of. After having established contact with his listeners, Obama starts conveying his message and values to the students. Obama’s main message of the speech comes in two parts. Firstly, he says that getting an education is the student’s own responsibility. Parents, teachers and the government also have a responsibility (he takes on the responsibility as a leader of the nation), but at the end of the day, â€Å"none of it will matter unless all of you fulfill your responsibilities†. In this argument, Obama tries to speak to the students’ conscience and sense of responsibility. He shows them how so many people already have done so much for them, and that it is now their turn to do something; namely to take responsibility for their own education. Secondly, Obama talks about the responsibility towards the US. Not only do the students have a responsibility towards themselves, they also have a responsibility towards their country. Here the political aspect of the speech appears. The United States cannot function or compete in the future if there are no qualified people to fill the many functions a society has, such as nurses, doctors, senators etc., â€Å"What you’re learning in school today will determine whether we as a nation can meet our greatest challenges in the future. † This leadership argument speaks to the listeners’ patriotic feelings. Most Americans are raised to be patriotic, and this is something Obama takes advantage of on several occasions in his speech with great success. Every one of the students carry the responsibility towards their country, â€Å"We need every single one of you to develop your talents, skills and intellect †¦ If you don’t do that – if you quit on school – you’re not just quitting on yourself, you’re quitting on your country† (leadership). At the center of the speech is the idea that education is paramount to getting a successful life and that everybody has the opportunity to succeed. Obama stresses that, â€Å"[e]very single one of you has something you’re good at. Every single one of you has something to offer. † and with some hard work and dedication the sky is the limit according to Obama. It seems as if Obama is truly concerned about the students, but the politics are easy to spot. Obama needs strong students in order to successfully run the country. During this part of the speech Obama motivates and inspires his listeners by showing them some of the key values he believes in (motivation and self-awareness). Hard work and dedication is one value he stresses as most important. In this part he indirectly refers to the American dream that implies that if you work hard you can achieve anything. Here Obama uses the American cultural heritage of the American dream in his rhetoric, â€Å"Where you are right now doesn’t have to determine where you’ll end up. No one’s written your destiny for you. Here in America, you write your own destiny. You make your own future.† To further build on this motivational argument he offers several concrete examples of people who have had poor conditions, and who still have made it, through hard work and dedication. The examples are himself and his wife, Michelle Obama, who have both had difficult odds, but made it anyhow, and three cases he has found for the occasion, Jazmin Perez, Andoni Schultz and Shantell Steve. These three people have all overcome difficult odds and are living proof of how the American dream is obtainable if only you are willing to work hard, set goals for yourself and not give up, â€Å"Jazmin, Andoni and Shantell aren’t any different from any of you. You read "Analysis of two speeches Obama and Bono" in category "Papers" They faced challenges in their lives just like you do. But they refused to give up. They chose to take responsibility for their education and set goals for themselves. † Obama uses rhetoric in order to get his political message across. By using a simple language, addressing the students at eye level, employing leadership and emotional arguments and using several concrete examples (i. e. that he has weaknesses himself (self-evaluation)) he is able to reach a broad audience and show them what values he perceives to be the most important and by that inspire and motivate them. Bono’s commencement speech at Harvard University Paul David Hewson, mostly known as Bono from U2, has given his life to music, but also to charity. This is expressed in his very personal speech at Harvard University. Bono approaches the students at the commencement at Harvard University, and asks for their help to make America a great country and to help people in need. Bono begins his speech by introducing himself. He actually starts to criticize people like himself. Bono is talking about rock stars and singers, and says that singers contain a very big ego. This statement is a little paradoxical, because Bono is a singer and a rock star himself (self-awareness). Afterwards he is making clear that he is not just a singer, but also a father and a friend of dogs. The problem or conflict Bono is bringing up through his speech is mostly about Africa and the poor (the third world). He mentions the conflict, which has taken place in connection with sending money to some of the poorest countries of the world. When money is send to a third world country, it is not necessarily the poorest and the sickest people who get the money, because of the countries’ great debts. Bono finds this extreme problematic, and is therefore asking the students for their help. He thinks that the smart people at Harvard are needed to work this problem out. His argumentation for the importance of this cause is its influence on world history. He appeals to them and tries to motivate them by telling the sad story of the third world (motivation). Many people in third world countries dies e. g. of AIDS and HIV, because they do not get the money there is sent as help. He is mentioning that this holocaust, as he says, in Africa will be remembered forever, along with the internet. This argumentation is the climax of the speech. He brings up subjects who are very frail, and this is the point during speech, in which the listeners are paying most attention. During the speech at Harvard University Bono is appealing to the listeners feelings. In that way he uses emotional intelligence a lot. Already from the beginning he is trying make like a personal bond between him and the audience. He is talking about is personal life, which makes the speech a little informal and tries to make the audience forget the pedestal that most of them have put him on. This makes the listeners feel comfortable in his presence, and let them met him at eye level (social skills). The subject he brings up is mostly including death and diseases. The third world conditions are in advance much discussed, and the discussions are typically very emotional. Bono is mentioning the conditions as an â€Å"African holocaust†. Even the word â€Å"holocaust† is enough to bring up bad memories and associations about World War II. To speak of the African problems by using a word like holocaust, both attracts people’s attention but also fills them with horror – again he is appealing to the emotions of his listeners. People are maybe finding the death in Africa hard to relate to. But when Bono is talking about holocaust every man and woman knows the grade of seriousness and importance of the cause. The message of his speech is about brotherly love, charity and helping people in need. Bono is saying himself that he wants to ask the people at Harvard University for help. Help to make life better for people in the third world. By this he as a leader encourage them to take responsibility. He tries to guide them in the direction he thinks they should be guided (leadership). Comparison of the two speeches Both speeches start of by trying to meet the audience at eye level in order to inspire and motivate the audience. Both Obama and Bono succeed in doing this by making a rather humoristic intro before turning to the reel content of the political messages in the speeches. If this connection was not established, the political message would never get across to the rather difficult audience. The ability to establish this connection with an audience, an employee or a client is a sign of both good leadership skills and good emotional intelligence. Both Obama and Bono are very assertive in their speeches, but in very different ways. It is obvious that Bono is a rock star (who by nature exudes assertiveness) and not a politician like Obama. The Bono speech is written without a lot of foreign and long words, the language is very common, he uses little rhetoric, when getting his political messages across, which is all in oppose to the Obama speech. Obama uses long and intellectual words to promote his trustworthiness. Bono also uses a kind of slang when he says: â€Å"I’ve seen great minds and prolific imaginations disappear up their own ass (†¦)†. No one, especially not the President of The United states of America, besides a famous rock star, would be expressing themselves like that. Bono attracts the listeners’ attention by doing this, and he gets away with it, because of the entertainer and person he is. But it is definitely not something that a reel company leader would do in order to get his employees to follow him and his ideas. Obama shows a great deal of his emotional skills by letting in on his own weaknesses. Obama is the situational leader who guides his audience on what they must do and how they should do it, which you need to be, when you are the President of the United States of America. Bono I would characterize as a transformational leader (charismatic and inspirational). How to cite Analysis of two speeches Obama and Bono, Papers

Business Statistics BayCoast Real Estate Agents

Question: Discuss about theBusiness Statisticsfor BayCoast Real Estate Agents. Answer: Case Study Agents (BCREA ) business has grown. However, the principals are aware that various factors affect the selling prices of houses within the city of Melbourne. They are therefore faced with the challenge of applying modern techniques of estimating the selling price of houses. Among the factors that affect the selling price of houses within the city are bay views, size of the house, and size of the block and design of fittings in the property. In particular, BCREA would like to determine whether street scape appeal has any significant relationship with the price of the house because it is considered that a street that is more attractive is preferred by potential buyers. The hypothesis therefore, to be tested would be; H0 :There is a significant relationship between the streetscape appeal and the selling price of a house HA : There is no significant relationship between the streetscape appeal and the selling price of a house The requirement is to find out whether there is any significant association between streetwise appeal (x) and the selling price of houses (y). The degree of variability between streetwise appeal and selling price is also important to determine the percentage of association between the two variables. That is, how much change in selling price of a house can be accounted for by a change in streetwise appeal? a) Lucey (1996) notes that finding the line of best fit mathematically, it is prudent to calculate a line that reduces the total of the squared deviations of the actual observations from the calculated line.This is the least squares method of linear regression. The least squares method of linear regression can be extended to equations with multiple independent variables as; The line of best fit is the multiple regression line Lucey (1996) contends that in situations whereby the value of r2 in a simple linear regression is not enough indicates this equation will be inadequate to predict the value of y. The simple linear equation is expressed as; y = a + bx Where y = the dependent variable or predictor a = the constant or intercept b = the slope or gradient of the regression line equivalent to the variable element x = the independent variable In the question, involves two variables, that is the dependent (the selling price of houses in the city of Baycoast) and one independent variable (the streetwise appeal measured by a scale of o to 10 from lowest appeal to highest appeal). Therefore, we use the equation of the form, y = a + bx. The equation of least squares regression line is derived from cell B19 that represents (a) the intercept and B20 that represents (b) the slope of the independent variable streetwise appeal. Therefore, to substitute the equation, the regression equation will be; y = 183.26 + 122.32(x) Kingoriah (2004) notes that once the regression equation is computed the expectation is that the equation will be used to predict values of x and y. Another assumption is that the relationship between the two variables is within the realm of the model The standard error of estimate is used to create a confidence interval along the regression line instead of one point estimate such as the population or sample mean. It involves estimating the true standard deviation. Whereas the term standard deviation is used for a population, the standard error is used for a sample. In essence, therefore standard deviation and standard error is the same thing. The regression model shows a standard error of the estimate associated with the beta coefficient (b) or street (cell B20) as 10.77 contained in cell C20. Since the coefficient is large compared to its standard error of the estimate suggests is different from zero. This test is meant to determine whether there is a significant linear relationship between the independent variable x (streetwise appeal) and the dependent variable y (selling price of houses). In this case the hypotheses can be stated as follows; H0 : : There is no significant linear relationship between the independent variable x and the dependent variable y HA : : There is a significant linear relationship between the independent variable x and the dependent variable y H0 : = 0 HA : 0 Where there is a significant linear relationship between the independent variable x and the dependent variable y, then 0 The significance level is 5% (0.05) since the confidence level used is 95% (0.95) that is, 1 0.95 = 0.05. According to the regression results, at one degree of freedom (df) cell B13, the independent variable x has a test statistic t stat (cell C13) that is associated with a p-value of less than zero (cell F20). Therefore, we reject the null hypothesis. We conclude that there is sufficient evidence to suggest that there is a significant linear relationship between the independent variable x and the dependent variable y (tstat= 11.35, p 0) The coefficient of determination denoted by r2 is used to determine how the change in one variable can be associated or explained with difference of another variable and it is normally between zero and one.. That is, to identify the intensity or degree of the linear relationship between the variables. In this case, the coefficient of determination is 0.52 contained in cell B5 in the diagram. This essentially means that 52% of the data points should be within the regression line or put another way 52% of the variability in selling price of the houses can be explained by streetwise appeal. As such street rating appears not to be a very good predictor. Regression analysis was used to develop a model for predicting selling price of houses in Baycourt area using the streetscape appeal ranging from zero ( lowest appeal ) to ten (the highest appeal). The basic descriptive statistics and regression coefficient are shown in the figure above. The predictor variable had a significant (p 0.05) correlation with selling price effect in the model. The predictor variable was able to account for 52% of the variance in the selling price of houses (f 128.9, r2 = 0.52, 95% CI [ 100.98, 143.65] ). In this situation, we are 95% confident that the true increase in selling price of houses for an increase in streetscape appeal is between 100.98 and 143.64 for a sample of 120 houses. Whereas zero is not inclusive in the interval, there is reason to believe that there is a linear relationship between streetscape appeal and selling price of houses at significance level of .05. Based on the analysis, it is recommended that the management consider using other factors they are aware affect the price of a house. This is because, although streetscape appeal has a linear relationship with the selling price, the degree of relationship is not as strong (at 52%) that is, it is just above average. This essentially means that the other 48% of the residents may not necessarily be influenced by the location in order to purchase a house. The management therefore, should consider using the other factors in conjunction with streetscape appeal to predict the selling price of the houses. References Kingoriah, GK. 2004,Fundamentals of applied statistics. Nairobi, Kenya: The Jomo Kenyatta Foundation. Lucey, T. 1996,Quantitative techniques. United Kingdom: Cengage Learning EMEA.