Societal role in advertising Essay Example | Topics and Well Written Essays - 250 words

Societal role in advertising - Essay Example This role can be both a reflection on the society or the probability of what is expected by the society in future. Recently, a range of companies have picked up advertising styles that incorporates social dimensions (Drumwright 71). This is attributed to the fact that the society is experiencing a lot of changes through the effects of fatal diseases like HIV/AIDS, cancer and lifestyle diseases. In addition, the third gender; homosexuality and immoral behavior like rape and drug abuse have had a huge influence on how adverts are framed nowadays. In real sense, marketers have no choice but frame their product adverts in a manner that can indicate a solution to what the society’s trends demand. For instance, in relation to HIV/AIDS, marketers already understand teenagers are sexually active and there is little they can do to change it. Therefore, the best solution they can offer is provide means that can help in reduce the spread of this deadly disease like through the use of con doms. This indicates how a society dictates how adverts frame the products (Drumwright 73). A society has power in dictating what they certainly expect from manufacturers. This means that every trend and lifestyle creates a problem that manufacturers are tasked with to solve as quickly as possible. Literally, a societal role is creating problems that adverts have to make sure they frame it in a manner that displays a solution. Through such problems though, companies come up with breakthrough innovations that turn out to be huge cash cows.

Companies in the Financial Industry Essay Example | Topics and Well Written Essays - 9500 words

Companies in the Financial Industry - Essay Example Other companies and their strategies will also be examined in an attempt to discover if they will reach the pinnacle, for which they are aimed, or if they will fail in their efforts to knock the ‘king off his mountain’. In order to reach the top in the financial services industry, and, an even more difficult task; to stay there, a certain amount of attitude can be a good thing, and some experts may even say it is more than likely a necessary thing. Some of the companies discussed herein have that ‘attitude’ and some of them don’t. Initially, the focus of this paper was to be on a number of the oldest and most well known New York Stock Exchange firms such as Merrill Lynch, Pierce, Fenner & Smith, Kidder Peabody, JP Morgan, Chase Manhattan and Prudential. It soon became clear that such material, both printed and electronic, that was available concerning such firms was rather limited and focused on banal items such as; financials and profit/loss statements. Finding scholarly papers or journal reports written about the history of such firms was nearly as difficult as was discovering books (both fiction and non-fiction) about the same subject. A grand total of five books covering Wall Street history were discovered in the local library system, with only one book on site.   A detailed search at the local university’s library was not nearly as productive as had been hoped either.  Not only was there a limited supply of books covering Wall Street’s history, there was even less in the way of books wri tten about specific firms.   Books such as Charles R. Geisst’s; Wall Street: A History and 100 Years of Wall Street provided a detailed and rich history of Wall Street, but not a dearth of specific details concerning companies themselves.